1 result for author: Stan Kaplowitz


Fostering Environmentally Sustainable Behavior

Many of us who want to get people to behave in an environmentally sustainable way, tell them why they should do so. Sometime we even tell them how to do so. But research studies confirm what many of us have learned through personal experience. For most people, having the right attitudes, values and information is not sufficient to produce the amount of environmentally sustainable behavior that we would like. I attended Doug McKenzie-Mohr’s workshop on Fostering Sustainable Behavior: An Introduction to Community Based Social Marketing and learned much about how to be more effective. Sometimes, doing the right thing requires too ...